GCSE Media 2009-2011: 2010

Monday 22 November 2010

Sunday 17 October 2010

Catch up - Are you behind?

Look at the presentation to remind you of what we have done in class for the practical production.

Catch up - What haven't you done?

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Friday 8 October 2010

HOMEWORK: Thursday 7th October

Due: Monday 11th October

Type up the 10 question questionnaire that you worked on in your groups
Print out 5 copies
Get 5 people from your target audience to fill them in
Each member of the group must have 5 filled in questionnaires

Sunday 26 September 2010

The tasks set below must be completed in addition to any homework set for the current coursework you are completing which is advertising and marketing. Therefore many of you will have to be completing 2 pieces of homework a week, this is due to the fact that you have failed to keep up with coursework and complete homework when set

Individual homework monday 27th sept

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Coursework Clinic Schedule

If you need help with coursework please make sure that you come on the right day:

Tuesday 28th September - Magazine Cover Analysis
Tuesday 5th October - Magazine Cover Analysis
Tuesday 12th October - Designing Magazine Cover + evaluation
Tuesday 19th October - Avatar Trailer & Poster Effectiveness
Tuesday 2nd November - Avatar Trailer & Poster Effectiveness
Tuesday 9th November - Film Pitch Planning
Tuesday 16th November - Film Research & Planning Tasks

Don't get left behind...

Wednesday 22 September 2010

Homework: Due Monday 27th September

Research who the ASA are and what they do, find out what the advertising codes are, and why they are important. Also who are CAP and the BCAP?

ASA http://asa.org.uk
CAP http://bcap.org.uk/The-Codes/CAP-Code.aspx
BCAP http://bcap.org.uk/The-Codes/BCAP-Code.aspx

This may seem like a grey area but in recent years the ASA have received complaints for the following adverts:

Coca Cola (Fanta)

Britvic Soft Drinks Ltd (Tango)

Cadbury Trebor Bassett Services Ltd (Trident chewing gum)

Mars UK Ltd t/a Mars Snackfood (Maltesers)

Kellogg Marketing and Sales Company (UK) Ltd (Nutri-Grain Soft Oaties biscuits)

Nestlé UK Ltd (Kit Kat)

Please ensure that you provide evidence of:

Having researched one of the above cases (use the hyperlinks to help)

Knowledge the advertising codes

Tuesday 14 September 2010

HOMEWORK: Due Wednesday 22nd September

Complete analysis of your chosen advertising campaign, remember this includes the print adverts (all of them) and the TV adverts. Use the links below that apply to the campaign you chose

Researching existing products example

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Cadbury’s Dairy Milk
Eyebrows http://www.tellyads.com/show_movie.php?filename=TA8253
Gorilla http://www.tellyads.com/show_movie.php?filename=TA4594
Trucks http://www.tellyads.com/show_movie.php?filename=TA6330
Chocolate Charmer http://www.campaignlive.co.uk/news/995690/Chocolate-charmer-stars-latest-Cadbury-Dairy-Milk-ad---watch/
MORE INFO:

Cadbury’s Crème Egg – Here Today Goo Tomorrow
Blender http://www.tellyads.com/show_movie.php?filename=TA8565
Champagne http://www.tellyads.com/show_movie.php?filename=TA8235
Goo-ology http://www.tellyads.com/show_movie.php?filename=TA8164
Sliced http://www.tellyads.com/show_movie.php?filename=TA8288
Tape Measure http://www.tellyads.com/show_movie.php?filename=TA6290
MORE INFO:

Coca Cola – Happiness Factory/Open Happiness
Happiness Factory 3 - http://www.adgabber.com/video/happiness-factory-3-for
Open Happiness - http://www.youtube.com/watch?v=J2Cz5dZOtAc
Open Happiness http://www.youtube.com/watch?v=3hj0JMCHZpI
Organ Player http://www.youtube.com/watch?v=CUe1TIi8qRk&feature=player_embedded
MORE INFO:

Diet Coke
Delivery Man http://www.tellyads.com/show_movie.php?filename=TA10822
Lighten Up http://www.tellyads.com/show_movie.php?filename=TA11059
Love it Light http://www.tellyads.com/show_movie.php?filename=TA10685
MORE INFO:

Kit Kat – Senses
Wedding Dress http://www.tellyads.com/show_movie.php?filename=TA8865
Girls Aloud http://www.tellyads.com/show_movie.php?filename=TA6372
MORE INFO:

Maynard Wine Gums – Maynard says chew
Lift http://www.youtube.com/watch?v=1tooO4sVLZI
Glide http://www.youtube.com/watch?v=P5pBm2UBTF8&feature=related
MORE INFO:

http://www.maynardsayschew.com/
http://scaryideas.com/content/18931/
http://www.talkingretail.com/products/product-news/maynards-campaign-stars-chew-obsessed-moose/

Marmite
Love Party http://www.tellyads.com/show_movie.php?filename=TA10710
Love Party Turns to hate http://www.tellyads.com/show_movie.php?filename=TA1849
Hate Party http://www.youtube.com/watch?v=Ay8D39ojQsg
MORE INFO:

Shreddies
Charles http://www.tellyads.com/show_movie.php?filename=TA6469
Knitted by Nanas http://www.tellyads.com/show_movie.php?filename=TA3698
Ding Dong http://www.tellyads.com/show_movie.php?filename=TA10282
MORE INFO:

Wednesday 8 September 2010

Star of the Month

Due to popular demand Star of the Month will be returning, but there are some changes. Each month there will only be 3 winners, the winners names will not be called out in class, you will have to check the blog to see it your name has been posted, you can only claim a prize if you come and ask me.

Shooting Star

will be awarded to the student who has performed exceptionally well in class and for homework

Shining Star

will be awarded to the student who performs well in class

Twinkle Star

will be awared to the most improved student

Homework: Due Monday 13th September

Citroen C4 transformer campaign
Watch the whole Citroen C4 advert (Click here to watch)

1. Apply denotation and connotation to

Location used
Music
The character (the car)
Voice over

2. What does the advertisement tell you about the car?
3. How does the advertisement sell the car?
4. Can you identify how it uses INTERTEXTUALITY? (Remember that means when one media text references another media text e.g. Scary Movie)

UNIT 2: Assignment 3 - Advertising and Marketing (Practical Production)

For the Practical Production you are required to:

Individually produce 12 pages of Research & Planning
Work together in groups or alone to produce and advertising campaign
If in groups produce 2 30sec TV adverts and design 1 print advert each
If working alone 3 print adverts that form a campaign

Media GCSE Assignment 3: Instructions

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Media GCSE Assignment 3: Advertising Briefs

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Wednesday 7 July 2010

HOMEWORK NOTICE

The following students do not need to rush to complete homework for tomorrow. You can have class time to complete it as you have either completed Assignment 1 - Magazines or only have minor improvements to make

Sophie Knowles

Jess To
Grant MacHardie

Thursday 1 July 2010

HOMEWORK: Due Thursday 8th July

Complete Assignment 2, all work should be word processed unless you are annotating on paper, then it should be in you best hand writing.

Assignment 2 (GCSE media)

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Assignment 2 - explained (GCSE media)

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Thursday 17 June 2010

HOMEWORK: Due Monday 21st July

Revise for the exam use the blog and notes in your folder click here for more things that will help, make sure you have designed an A3 webpage, and storyboarded a title sequence AND a promotional advert.

ALSO

While revising if you don't understand something write it down so that on Monday you will have a set of questions to ask me about the exam

Items that will help you to revise

Possible exam questions

GCSE Media: Possible exam questions

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Tuesday 15 June 2010

HOMEWORK: Due Thursday 17th June

YOU WILL HAVE A TEST ON THURSDAY

HAPPY REVISING :)

Monday 14 June 2010

Advice for the exam

What you should know about your show:

What type of show is your show 'Second Chances' and what conventions does it features?
What pleasures will the audience get from your show 'Second Chances' and how could you apply Uses and Gratifications Theory?
In what ways(s) will your show allow audience interaction?
How are you going to avoid negative stereotypes in your show 'Second Chances'?
Explain how your show meets the criteria outlined in the exam brief
How will you use synergy to market and promote your show 'Second Chances'?

When answering questions:

Firstly
provide an 'in role' response
reference the brief
show you understand why and how Reality TV has developed
show evidence of own research and independent learning
provide a range of examples
make sure your ideas are original
Secondly
demonstrate understanding of the forms and conventions of Reality TV
offer a detailed explanation of their appeal
Use media terminology
communicate responses clearly using correct spelling, punctuation and grammar
use colours and annotations on design work

Saturday 5 June 2010

MAY STARS

SUPERSTAR - Fleur Williams and Daniella Dwyer

CLASSWORK STAR - Archie Duncan

HOMEWORK STAR - Sophie Knowles and Jess To

EFFORT - Thabo Shambira and Sophie Francis

MOST IMPROVED - Joe Roberts

Reality TV Challenge answers and Homework

Memorise answers for the quiz, and design a homepage on A3 paper for your own Reality TV show 'Second Chances'

Reality TV revision challenge: answers

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Benefits for Broadcasters: Reality TV

Reality TV: Benefits for broadcasters

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Sunday 16 May 2010

Jade Goody and Shilpa Shetty: What Ofcom said

The Celebrity Big Brother racism controversy was a series of events related to incidents of racist behaviour by contestants on the television series Celebrity Big Brother 2007 shown on British television station Channel 4. The racist incidents centred on comments made by contestants on this reality television show, most notably Big Brother contestant Jade Goody, glamour model Danielle Lloyd, and singer Jo O'Meara, which were directed towards Indian actress Shilpa Shetty.

A record 30,000 complaints where made to Ofcom and Carphone Warehouse ceased sponsorship of Celebrity Big Brother, below are a list of codes the show was in breach of

Breaches of the Ofcom Broadcasting Code:

Rule 2.3 – Broadcasters must when applying generally accepted standards ensure that material which may cause offence is justified by the context; and

Rule 1.3 – Children must also be protected by appropriate scheduling from unsuitable material.

Read the whole report here

The Phenomenon of Franchised Formats

Reality TV and Representations: Goody and Boyle

Jade Goody and Susan Boyle

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Annette Hill on Reality TV

Anette Hill on Reality TV

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Representations and Reality TV

Click here to watch Susan Boyle on Britain's Got Talent

How is her audition edited to put across a certain type of representation to the audience?
How was Susan Boyle reported on in the media? How much of this was down to stereotypes?
In what way is the Susan Boyle story an example of voyeurism and the media exploiting and humiliating people?

Links to videos and articles that will help you

What is Reality TV?
Reality Formats and Variations
The Development of Reality TV
How Reality TV Works

Tuesday 11 May 2010

Homework: due Monday 17th May

Make sure you start a blog!
Then on your blog tell me who Ofcom are and what the Ofcom Broadcasting Codes are?

http://www.ofcom.org.uk/tv/ifi/codes/bcode/ use this link to help

DO NOT COPY AND PASTE! Read the codes and post the important points in summary on your blog

Monday 10 May 2010

Reality TV Show Pitch

Interesting video on Reality TV click here for more

Reality TV Production:
Reality Show Pitching

Reality TV Editing

Reality TV Production:
How To Spot Reality TV Editing Tricks: Reaction Shots

Top Tips for creating a Reality TV Show

http://www.tvwritersvault.com/realitytv/creatingreality.asp

Monday 26 April 2010

Mini Project

What’s your reality

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Thursday 22 April 2010

Homework: Due Thursday 29th April

FORGET THE ESSAY

INSTEAD...

I want you to come up with an idea for a reality TV show, write at least 3 paragrapghs explaining your idea (we will hopefully be able to build on this idea). Write about the idea on your blogs or email it to me

THEN...

On A3 paper design a homepage for the new reality TV show, consider all the different elements it could have and links to others pages. Remember it need to REPRESENT your show (just like the apprentice one did). You need to then do a piece of writing that denotates and connotates the homepage design (do this also on your blogs)

SIMPLES!

Monday 29 March 2010

Reality TV Timeline and Use of voiceover

Reality TV Timeline and Use of voiceover

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Thursday 18 March 2010

Week 2 Homework

Week 2 Homework

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Sunday 14 March 2010

How to Pitch an Idea for a Reality TV Show

http://www.writeaholics.net/realityshow.html

Thursday 11 March 2010

Keep up to date

Keep up to date with the world of reality TV, use the Guardian's website to help you

http://www.guardian.co.uk/media/reality-tv

Homework due: Thursday 18th March

Independent Research Activity

A Week in Reality TV
Overview
In a single week (w/c 2nd May 2009):
– 41 different reality titles were broadcast on Freeview channels alone
– at least 12 of these programmes were screened daily
– a number were repeated in different time slots throughout the day.

Resources
– A range of TV listings magazine, preferably recent.

Task
Using a TV listings magazine, compile a list of all the reality shows on air over the course of a single week, both free to air, and non-terrestrial.

calculate the number of hours per week given to reality TV on different channels
evaluate the type and range of programmes on different channels to see what patterns emerge in their scheduling
investigate whether different types of reality show predominate at different points during the day

Tuesday 9 March 2010

Reality TV: Lesson 1

Your exam is going to be on Reality TV, so don't forget the date JUNE 25TH. We will spend 7 weeks learning about the genre of Reality TV this will involve independent research tasks, and forward thinking planning from you, and of course taking an interest in Reality TV!

Lesson 1: Reality TV

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Friday 26 February 2010

FEBRUARY STARS

SUPERSTAR - Jess To

CLASSWORK STAR - Amy Mordey

HOMEWORK STAR - Sophie Knowles

EFFORT - Leyla Ibrahim

MOST IMPROVED - Jack Stanbury

Monday 22 February 2010

GCSE Assessment Criteria

GCSE Media Assessment Criteria

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Friday 19 February 2010

CREATE A BLOG!

You can go to http://www.blogger.com/ and create a blog. Your Media GCSE requires that "You demonstrate independent and effective evidence of research and planning". Which is why you were supposed to completed the Avatar research PowerPoint! http://www.slideshare.net/belair1981/film-promotion-lesson-7

For your homework (see posting below), you can log any research you do on your blog, you can embed YouTube clips, and if you create a slideshare account you can even upload PowerPoint slide shows! Try your best to create one if not we will do this together on Monday. The PowerPoint and videos below will help.

Creating Your Media Blog

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Thursday 11 February 2010

Film Promotion: Controlled Assessment Pt2

For the second part of your controlled assessment (Thursday 25th February) you will have to design a DVD cover for the release of Avatar in DVD format. Therefore you will need to know the forms and conventions of a DVD cover, look at DVDs that you have at home especially the back also look at the Avatar website - are there features on there that could be incorporated into your DVD?

You will also have to write an interview script which will include 10 questions, the purpose of the interview is to promote the film of course! When you interview a movie star or a big time director for the purposes of promoting the film, you need to show that you've done your 'homework' and that you know as much about the film, the story and making of the film as the stars and director. There needs to be a clear link between the interview and DVD i.e. the interview is for the purpose of promoting the release of the DVD, so you need to have some idea of what you want the cover of your DVD to be like.

Some tips for planning your scripts are, that interviewers don't just ask 'yes' or 'no' questions, they show that they have done their research and have in depth knowledge of the film and how the film was made. They have seen the film and have a clear understanding of the narrative (storyline), themes and characters. Most of all they ask the right questions to get interesting and insightful answers. Below you find some clips from promotional interviews notice that some of the things the interviewer does is:

The interviewer says a little introduction before they start
Before they ask a question they show their knowledge of the film
Discuss themes of the film
Comment on how they personally felt watching the film (and links that to a question)
They're enthusiastic
Researched directors past work (and links that to a question)
Refer to past roles the actors have played
Discuss how the film came about or developed
Discuss actors/director working relationships

There are other things they may have talked about but I think I've helped you enough!

Some links for Avatar research and planning your interview (you can find more on your own)
http://www.rottentomatoes.com/dor/objects/800318/avatar/videos/avatar_cast_interviews_20091219.html
http://movies.sky.com/avatar-interviews-sigourney-weaver

http://www.telegraph.co.uk/culture/film/6720156/James-Cameron-interview-for-Avatar.html

Tuesday 2 February 2010

Avatar Research

Film Promotion: lesson 7

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Film Promotion: Controlled Assignment

This is what you'll be doing in class on Thursday. If you didn't get to at least slide 4 during lesson 7 then you'll find talking about institution difficult.

Film Promotion: Controlled Assignment

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Saturday 30 January 2010

JANUARY STARS

SUPERSTAR

CLASSWORK STAR - Joe Parker

HOMEWORK STAR - Sophie Knowles

EFFORT

MOST IMPROVED

Thursday 28 January 2010

HOMEWORK: Avatar Trailer (Due Thursday 4th Feb)

DENOTATION = SAY WHAT YOU SEE (AND HEAR)
CONNOTATION = SAY WHAT IT MEANS

Today you successfully used your media skills to begin analysing the Avatar trailer. Some of you didn't get all the notes down so I have put all the denotation into a table for you, I have not put connotation notes.

You can download the table from slideshare (you'll have to sign up to do this) and fill in the connotations, you will need to convert the file from a PDF to a Word document so that you can type straight into the table, use this website to do that http://www.pdftoword.com/ if you can't download email me and I will send it to you.

Continue to denotate and connotate the Avatar trailer. Do this using sets of shots:

Shots 1-8
Shots 9-12
Shots 13-21
Shots 22-26
Shots 27-36
Shots 38-49
Shots 50-60
Shots 61-77
Shots 78-88
Shots 89-108
Shots 109-137
Shots 138-146

Textual Analysis Avatar Trailer

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Monday 25 January 2010

Promotional Devices

Film Promotion: Lesson 5

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Saturday 23 January 2010

Film Posters and the Science Fiction Genre

Lessons 3 & 4

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Transformers: Poster & Trailer comparision table

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Film Posters

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Be Prepared!

I have already mentioned in an earlier post that for your Controlled Assessment you will have to analyse the Avatar poster and trailer. So prepare yourself by:

Revising audio visual (sound & camera) language
http://10d1wellingmedia10.blogspot.com/search/label/audio%20visual%20language
Revising science fiction conventions (see lesson 1)

Revising poster and trailer conventions

Researching and becoming familiar with the film Avatar http://10d1wellingmedia10.blogspot.com/search/label/Avatar

Wednesday 20 January 2010

Homework due: Monday 25th January

In class you compared The Transformers trailer to it's poster by answering questions and filling in a table. Use this same table format to compare the trailer you analysed for homework last week to the poster for the same film.

Monday 18 January 2010

Click here for help

If you are finding anything hard or you don't understand any homework tasks please email me rajib@welling.bexley.sch.uk

You can also come to the Media Clinic on a Monday 3pm - 4pm

Saturday 16 January 2010

Homework: Due Thursday 21st January

You must use your knowledge gained from Thursdays lesson on the Science Fiction Genre and on trailers as tools of film promotion.

Finish answering the questions on the Transformers trailer

Analyse a science fiction trailer from the options below and using my example as a guide and the trailers question sheet to help. Your analysis must be a minimum of 700 words, and include relevant media language (e.g. diegetic and non-diegetic). You must try to use camera language and you have to explain how the science fiction genre is communicated to you (how does it put across genre conventions, ideology, representations, narrative themes? look on your A3 sheet) and how the trailer attracts the interest of the audience.
Click here for help with media language http://10d1wellingmedia10.blogspot.com/search/label/audio%20visual%20language

Transformers Trailer Analysis

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Trailer Analysis options

Film Trailers and The Science Fiction Genre

During Thursdays lesson we discussed the conventions of the sci-fi genre, conventions of film trailers, and we began to anyalse the Transformers trailer.

Film Promotion Lesson 2

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Trailer Conventions

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The Trailer help with analysis

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Controlled Assessment (coursework)

For part of your Controlled Assessment you will be required to analyse, the trailer and poster for Avatar, so begin to familiarise yourself with these texts and and think about how you could analyse them.