Individual homework tasks

The tasks set below must be completed in addition to any homework set for the current coursework you are completing which is advertising and marketing. Therefore many of you will have to be completing 2 pieces of homework a week, this is due to the fact that you have failed to keep up with coursework and complete homework when set

Individual homework monday 27th sept

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Coursework Clinic Schedule

If you need help with coursework please make sure that you come on the right day:

• Tuesday 28th September - Magazine Cover Analysis
• Tuesday 5th October - Magazine Cover Analysis
• Tuesday 12th October - Designing Magazine Cover + evaluation
• Tuesday 19th October - Avatar Trailer & Poster Effectiveness
• Tuesday 2nd November - Avatar Trailer & Poster Effectiveness
• Tuesday 9th November - Film Pitch Planning
• Tuesday 16th November - Film Research & Planning Tasks

Don't get left behind...

Homework: Due Monday 27th September

Research who the ASA are and what they do, find out what the advertising codes are, and why they are important. Also who are CAP and the BCAP?

ASA http://asa.org.uk
CAP http://bcap.org.uk/The-Codes/CAP-Code.aspx 
BCAP http://bcap.org.uk/The-Codes/BCAP-Code.aspx

This may seem like a grey area but in recent years the ASA have received complaints for the following adverts:

• Coca Cola (Fanta)

• Britvic Soft Drinks Ltd (Tango)

• Cadbury Trebor Bassett Services Ltd (Trident chewing gum)

• Mars UK Ltd t/a Mars Snackfood (Maltesers)

• Kellogg Marketing and Sales Company (UK) Ltd (Nutri-Grain Soft Oaties biscuits)  

• Nestlé UK Ltd (Kit Kat)

Please ensure that you provide evidence of:

• Having researched one of the above cases (use the hyperlinks to help)

• Knowledge the advertising codes

HOMEWORK: Due Wednesday 22nd September

Complete analysis of your chosen advertising campaign, remember this includes the print adverts (all of them) and the TV adverts. Use the links below that apply to the campaign you chose

Researching existing products example

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Cadbury’s Dairy Milk
Eyebrows http://www.tellyads.com/show_movie.php?filename=TA8253
Gorilla http://www.tellyads.com/show_movie.php?filename=TA4594
Trucks http://www.tellyads.com/show_movie.php?filename=TA6330
Chocolate Charmer http://www.campaignlive.co.uk/news/995690/Chocolate-charmer-stars-latest-Cadbury-Dairy-Milk-ad---watch/
MORE INFO:

• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyDairyMilk2.aspx
• http://www.talkingretail.com/products/product-news/cadbury-dairy-milk-launches-gorilla-tv-ad-campaign/
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=2864&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Cadbury_Dairy_Milk_'Gorilla'_______
• http://www.cadbury.co.uk/ourproducts/today/Pages/bars.aspx
• http://awards.hyperdev.co.uk/cadburys-eyebrows-online/
• http://www.guardian.co.uk/media/2009/jan/23/cadburys-ad-eyebrow

Cadbury’s Crème Egg – Here Today Goo Tomorrow
Blender http://www.tellyads.com/show_movie.php?filename=TA8565
Champagne http://www.tellyads.com/show_movie.php?filename=TA8235
Goo-ology http://www.tellyads.com/show_movie.php?filename=TA8164
Sliced http://www.tellyads.com/show_movie.php?filename=TA8288
Tape Measure http://www.tellyads.com/show_movie.php?filename=TA6290
MORE INFO:

• http://www.creamglobal.com/search/17798/16472/here-today,-goo-tomorrow/
• Main Site http://www.cremeegg.co.uk/  
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=3942&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Creme_Egg_%E2%80%98Here_Today,_Goo_Tomorrow%E2%80%99
• http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18233
• http://www.fdin.org.uk/2010/01/new-tv-ad-for-cadbury-creme-egg/
• http://www.culture-buzz.com/blog/Cadbury-s-Goo-the-Egg-Campaign-2059.html
• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyCremeEgg2.aspx?TabIndex=0

Coca Cola – Happiness Factory/Open Happiness
Happiness Factory 3 - http://www.adgabber.com/video/happiness-factory-3-for
Open Happiness - http://www.youtube.com/watch?v=J2Cz5dZOtAc
Open Happiness http://www.youtube.com/watch?v=3hj0JMCHZpI
Organ Player http://www.youtube.com/watch?v=CUe1TIi8qRk&feature=player_embedded
MORE INFO:

• http://www.thecoca-colacompany.com/presscenter/presskit_open_happiness_press_release.html
• http://www.icmrindia.org/casestudies/catalogue/marketing/MKTG228.htm
• http://www.marketingweek.co.uk/coca-cola-brings-back-open-happiness-push/3009704.article
• http://www.foodbev.com/news/coca-cola-open-happiness-summer-campaign
• http://theinspirationroom.com/daily/2009/coca-cola-open-happiness/
• http://www.motherlondon.com/

Diet Coke
Delivery Man http://www.tellyads.com/show_movie.php?filename=TA10822
Lighten Up http://www.tellyads.com/show_movie.php?filename=TA11059
Love it Light http://www.tellyads.com/show_movie.php?filename=TA10685
MORE INFO:

• http://www.guardian.co.uk/media/2010/mar/11/diet-coke-duffy-puppets
• http://www.marketingmagazine.co.uk/news/989680/Diet-Coke-unveils-fashion-themed-TV-spot/
• http://presscentre.coca-cola.co.uk/viewnews/em_diet_coke_em_launches_pan_european_facebook_hub
• http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16847

Kit Kat – Senses
Wedding Dress http://www.tellyads.com/show_movie.php?filename=TA8865
Girls Aloud http://www.tellyads.com/show_movie.php?filename=TA6372
MORE INFO:

• http://www.guardian.co.uk/media/2008/apr/07/advertising
• http://www.brandrepublic.com/news/789289/Girls-Aloud-sign-low-calorie-Kit-Kat-ads/
• http://www.youtube.com/user/worklikeamachine
• http://www.nestle.co.uk/PressOffice/PressReleases/2008/APerfectPromotionfromKITKAT.htm

Maynard Wine Gums – Maynard says chew
Lift http://www.youtube.com/watch?v=1tooO4sVLZI
Glide http://www.youtube.com/watch?v=P5pBm2UBTF8&feature=related
MORE INFO:

• http://www.maynardsayschew.com/
• http://scaryideas.com/content/18931/
• http://www.talkingretail.com/products/product-news/maynards-campaign-stars-chew-obsessed-moose/

Marmite
Love Party http://www.tellyads.com/show_movie.php?filename=TA10710
Love Party Turns to hate http://www.tellyads.com/show_movie.php?filename=TA1849
Hate Party http://www.youtube.com/watch?v=Ay8D39ojQsg
MORE INFO:

• http://theinspirationroom.com/daily/2010/marmite-spoof-products/
• http://www.guardian.co.uk/media/2010/mar/29/marmites-ads-parallel-election
• http://www.ihatemarmite.com/
• http://www.unilever.co.uk/brands/foodbrands/marmite.aspx

Shreddies
Charles http://www.tellyads.com/show_movie.php?filename=TA6469
Knitted by Nanas http://www.tellyads.com/show_movie.php?filename=TA3698
Ding Dong http://www.tellyads.com/show_movie.php?filename=TA10282
MORE INFO:

• http://www.knittedbynanas.com/
• http://www.mahalo.com/shreddies

Star of the Month

Due to popular demand Star of the Month will be returning, but there are some changes. Each month there will only be 3 winners, the winners names will not be called out in class, you will have to check the blog to see it your name has been posted, you can only claim a prize if you come and ask me.

Shooting Star
will be awarded to the student who has performed exceptionally well in class and for homework

Shining Star
will be awarded to the student who performs well in class

Twinkle Star
will be awared to the most improved student

Homework: Due Monday 13th September

Citroen C4 transformer campaign
Watch the whole Citroen C4 advert (Click here to watch)

1. Apply denotation and connotation to

• Location used
• Music
• The character (the car)
• Voice over

2. What does the advertisement tell you about the car?
3. How does the advertisement sell the car?
4. Can you identify how it uses INTERTEXTUALITY? (Remember that means when one media text references another media text e.g. Scary Movie)

UNIT 2: Assignment 3 - Advertising and Marketing (Practical Production)

For the Practical Production you are required to:

• Individually produce 12 pages of Research & Planning
• Work together in groups or alone to produce and advertising campaign
• If in groups produce 2 30sec TV adverts and design 1 print advert each
• If working alone 3 print adverts that form a campaign

Media GCSE Assignment 3: Instructions

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Media GCSE Assignment 3: Advertising Briefs

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