Homework: Due Monday 13th September

Citroen C4 transformer campaign
Watch the whole Citroen C4 advert (Click here to watch)

1. Apply denotation and connotation to

• Location used
• Music
• The character (the car)
• Voice over

2. What does the advertisement tell you about the car?
3. How does the advertisement sell the car?
4. Can you identify how it uses INTERTEXTUALITY? (Remember that means when one media text references another media text e.g. Scary Movie)