Research who the ASA are and what they do, find out what the advertising codes are, and why they are important. Also who are CAP and the BCAP?
CAP http://bcap.org.uk/The-Codes/CAP-Code.aspx
BCAP http://bcap.org.uk/The-Codes/BCAP-Code.aspx
This may seem like a grey area but in recent years the ASA have received complaints for the following adverts:
- Coca Cola (Fanta)
- Britvic Soft Drinks Ltd (Tango)
- Cadbury Trebor Bassett Services Ltd (Trident chewing gum)
- Mars UK Ltd t/a Mars Snackfood (Maltesers)
- Kellogg Marketing and Sales Company (UK) Ltd (Nutri-Grain Soft Oaties biscuits)
- Nestlé UK Ltd (Kit Kat)
Please ensure that you provide evidence of:
- Having researched one of the above cases (use the hyperlinks to help)
- Knowledge the advertising codes
No comments:
Post a Comment