HOMEWORK: Thursday 7th October

Due: Monday 11th October

• Type up the 10 question questionnaire that you worked on in your groups
• Print out 5 copies
• Get 5 people from your target audience to fill them in
• Each member of the group must have 5 filled in questionnaires

Individual homework tasks

The tasks set below must be completed in addition to any homework set for the current coursework you are completing which is advertising and marketing. Therefore many of you will have to be completing 2 pieces of homework a week, this is due to the fact that you have failed to keep up with coursework and complete homework when set

Individual homework monday 27th sept

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Homework: Due Monday 27th September

Research who the ASA are and what they do, find out what the advertising codes are, and why they are important. Also who are CAP and the BCAP?

ASA http://asa.org.uk
CAP http://bcap.org.uk/The-Codes/CAP-Code.aspx 
BCAP http://bcap.org.uk/The-Codes/BCAP-Code.aspx

This may seem like a grey area but in recent years the ASA have received complaints for the following adverts:

• Coca Cola (Fanta)

• Britvic Soft Drinks Ltd (Tango)

• Cadbury Trebor Bassett Services Ltd (Trident chewing gum)

• Mars UK Ltd t/a Mars Snackfood (Maltesers)

• Kellogg Marketing and Sales Company (UK) Ltd (Nutri-Grain Soft Oaties biscuits)  

• Nestlé UK Ltd (Kit Kat)

Please ensure that you provide evidence of:

• Having researched one of the above cases (use the hyperlinks to help)

• Knowledge the advertising codes

HOMEWORK: Due Wednesday 22nd September

Complete analysis of your chosen advertising campaign, remember this includes the print adverts (all of them) and the TV adverts. Use the links below that apply to the campaign you chose

Researching existing products example

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Cadbury’s Dairy Milk
Eyebrows http://www.tellyads.com/show_movie.php?filename=TA8253
Gorilla http://www.tellyads.com/show_movie.php?filename=TA4594
Trucks http://www.tellyads.com/show_movie.php?filename=TA6330
Chocolate Charmer http://www.campaignlive.co.uk/news/995690/Chocolate-charmer-stars-latest-Cadbury-Dairy-Milk-ad---watch/
MORE INFO:

• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyDairyMilk2.aspx
• http://www.talkingretail.com/products/product-news/cadbury-dairy-milk-launches-gorilla-tv-ad-campaign/
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=2864&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Cadbury_Dairy_Milk_'Gorilla'_______
• http://www.cadbury.co.uk/ourproducts/today/Pages/bars.aspx
• http://awards.hyperdev.co.uk/cadburys-eyebrows-online/
• http://www.guardian.co.uk/media/2009/jan/23/cadburys-ad-eyebrow

Cadbury’s Crème Egg – Here Today Goo Tomorrow
Blender http://www.tellyads.com/show_movie.php?filename=TA8565
Champagne http://www.tellyads.com/show_movie.php?filename=TA8235
Goo-ology http://www.tellyads.com/show_movie.php?filename=TA8164
Sliced http://www.tellyads.com/show_movie.php?filename=TA8288
Tape Measure http://www.tellyads.com/show_movie.php?filename=TA6290
MORE INFO:

• http://www.creamglobal.com/search/17798/16472/here-today,-goo-tomorrow/
• Main Site http://www.cremeegg.co.uk/  
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=3942&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Creme_Egg_%E2%80%98Here_Today,_Goo_Tomorrow%E2%80%99
• http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18233
• http://www.fdin.org.uk/2010/01/new-tv-ad-for-cadbury-creme-egg/
• http://www.culture-buzz.com/blog/Cadbury-s-Goo-the-Egg-Campaign-2059.html
• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyCremeEgg2.aspx?TabIndex=0

Coca Cola – Happiness Factory/Open Happiness
Happiness Factory 3 - http://www.adgabber.com/video/happiness-factory-3-for
Open Happiness - http://www.youtube.com/watch?v=J2Cz5dZOtAc
Open Happiness http://www.youtube.com/watch?v=3hj0JMCHZpI
Organ Player http://www.youtube.com/watch?v=CUe1TIi8qRk&feature=player_embedded
MORE INFO:

• http://www.thecoca-colacompany.com/presscenter/presskit_open_happiness_press_release.html
• http://www.icmrindia.org/casestudies/catalogue/marketing/MKTG228.htm
• http://www.marketingweek.co.uk/coca-cola-brings-back-open-happiness-push/3009704.article
• http://www.foodbev.com/news/coca-cola-open-happiness-summer-campaign
• http://theinspirationroom.com/daily/2009/coca-cola-open-happiness/
• http://www.motherlondon.com/

Diet Coke
Delivery Man http://www.tellyads.com/show_movie.php?filename=TA10822
Lighten Up http://www.tellyads.com/show_movie.php?filename=TA11059
Love it Light http://www.tellyads.com/show_movie.php?filename=TA10685
MORE INFO:

• http://www.guardian.co.uk/media/2010/mar/11/diet-coke-duffy-puppets
• http://www.marketingmagazine.co.uk/news/989680/Diet-Coke-unveils-fashion-themed-TV-spot/
• http://presscentre.coca-cola.co.uk/viewnews/em_diet_coke_em_launches_pan_european_facebook_hub
• http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16847

Kit Kat – Senses
Wedding Dress http://www.tellyads.com/show_movie.php?filename=TA8865
Girls Aloud http://www.tellyads.com/show_movie.php?filename=TA6372
MORE INFO:

• http://www.guardian.co.uk/media/2008/apr/07/advertising
• http://www.brandrepublic.com/news/789289/Girls-Aloud-sign-low-calorie-Kit-Kat-ads/
• http://www.youtube.com/user/worklikeamachine
• http://www.nestle.co.uk/PressOffice/PressReleases/2008/APerfectPromotionfromKITKAT.htm

Maynard Wine Gums – Maynard says chew
Lift http://www.youtube.com/watch?v=1tooO4sVLZI
Glide http://www.youtube.com/watch?v=P5pBm2UBTF8&feature=related
MORE INFO:

• http://www.maynardsayschew.com/
• http://scaryideas.com/content/18931/
• http://www.talkingretail.com/products/product-news/maynards-campaign-stars-chew-obsessed-moose/

Marmite
Love Party http://www.tellyads.com/show_movie.php?filename=TA10710
Love Party Turns to hate http://www.tellyads.com/show_movie.php?filename=TA1849
Hate Party http://www.youtube.com/watch?v=Ay8D39ojQsg
MORE INFO:

• http://theinspirationroom.com/daily/2010/marmite-spoof-products/
• http://www.guardian.co.uk/media/2010/mar/29/marmites-ads-parallel-election
• http://www.ihatemarmite.com/
• http://www.unilever.co.uk/brands/foodbrands/marmite.aspx

Shreddies
Charles http://www.tellyads.com/show_movie.php?filename=TA6469
Knitted by Nanas http://www.tellyads.com/show_movie.php?filename=TA3698
Ding Dong http://www.tellyads.com/show_movie.php?filename=TA10282
MORE INFO:

• http://www.knittedbynanas.com/
• http://www.mahalo.com/shreddies

Homework: Due Monday 13th September

Citroen C4 transformer campaign
Watch the whole Citroen C4 advert (Click here to watch)

1. Apply denotation and connotation to

• Location used
• Music
• The character (the car)
• Voice over

2. What does the advertisement tell you about the car?
3. How does the advertisement sell the car?
4. Can you identify how it uses INTERTEXTUALITY? (Remember that means when one media text references another media text e.g. Scary Movie)

HOMEWORK NOTICE

The following students do not need to rush to complete homework for tomorrow. You can have class time to complete it as you have either completed Assignment 1 - Magazines or only have minor improvements to make

Sophie Knowles

Jess To
Grant MacHardie

HOMEWORK: Due Thursday 8th July

Complete Assignment 2, all work should be word processed unless you are annotating on paper, then it should be in you best hand writing.

Assignment 2 (GCSE media)

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Assignment 2 - explained (GCSE media)

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HOMEWORK: Due Thursday 17th June

YOU WILL HAVE A TEST ON THURSDAY

HAPPY REVISING :)

Reality TV Challenge answers and Homework

Memorise answers for the quiz, and design a homepage on A3 paper for your own Reality TV show 'Second Chances'

Reality TV revision challenge: answers

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Homework: due Monday 17th May

Make sure you start a blog!
Then on your blog tell me who Ofcom are and what the Ofcom Broadcasting Codes are?

http://www.ofcom.org.uk/tv/ifi/codes/bcode/ use this link to help

DO NOT COPY AND PASTE! Read the codes and post the important points in summary on your blog

Mini Project

What’s your reality

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Homework: Due Thursday 29th April

FORGET THE ESSAY

INSTEAD...

I want you to come up with an idea for a reality TV show, write at least 3 paragrapghs explaining your idea (we will hopefully be able to build on this idea). Write about the idea on your blogs or email it to me

THEN...

On A3 paper design a homepage for the new reality TV show, consider all the different elements it could have and links to others pages. Remember it need to REPRESENT your show (just like the apprentice one did). You need to then do a piece of writing that denotates and connotates the homepage design (do this also on your blogs)

SIMPLES!

Week 2 Homework

Week 2 Homework

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Homework due: Thursday 18th March

Independent Research Activity

A Week in Reality TV
Overview
In a single week (w/c 2nd May 2009):
– 41 different reality titles were broadcast on Freeview channels alone
– at least 12 of these programmes were screened daily
– a number were repeated in different time slots throughout the day.

Resources
– A range of TV listings magazine, preferably recent.

Task
Using a TV listings magazine, compile a list of all the reality shows on air over the course of a single week, both free to air, and non-terrestrial.

• calculate the number of hours per week given to reality TV on different channels
• evaluate the type and range of programmes on different channels to see what patterns emerge in their scheduling
• investigate whether different types of reality show predominate at different points during the day
  

CREATE A BLOG!

You can go to http://www.blogger.com/ and create a blog. Your Media GCSE requires that "You demonstrate independent and effective evidence of research and planning". Which is why you were supposed to completed the Avatar research PowerPoint! http://www.slideshare.net/belair1981/film-promotion-lesson-7

For your homework (see posting below), you can log any research you do on your blog, you can embed YouTube clips, and if you create a slideshare account you can even upload PowerPoint slide shows! Try your best to create one if not we will do this together on Monday. The PowerPoint and videos below will help.

Creating Your Media Blog

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Film Promotion: Controlled Assessment Pt2

For the second part of your controlled assessment (Thursday 25th February) you will have to design a DVD cover for the release of Avatar in DVD format. Therefore you will need to know the forms and conventions of a DVD cover, look at DVDs that you have at home especially the back also look at the Avatar website - are there features on there that could be incorporated into your DVD?

You will also have to write an interview script which will include 10 questions, the purpose of the interview is to promote the film of course! When you interview a movie star or a big time director for the purposes of promoting the film, you need to show that you've done your 'homework' and that you know as much about the film, the story and making of the film as the stars and director. There needs to be a clear link between the interview and DVD i.e. the interview is for the purpose of promoting the release of the DVD, so you need to have some idea of what you want the cover of your DVD to be like.

Some tips for planning your scripts are, that interviewers don't just ask 'yes' or 'no' questions, they show that they have done their research and have in depth knowledge of the film and how the film was made. They have seen the film and have a clear understanding of the narrative (storyline), themes and characters. Most of all they ask the right questions to get interesting and insightful answers. Below you find some clips from promotional interviews notice that some of the things the interviewer does is:

• The interviewer says a little introduction before they start
• Before they ask a question they show their knowledge of the film
• Discuss themes of the film
• Comment on how they personally felt watching the film (and links that to a question)
• They're enthusiastic
• Researched directors past work (and links that to a question)
• Refer to past roles the actors have played
• Discuss how the film came about or developed
• Discuss actors/director working relationships

There are other things they may have talked about but I think I've helped you enough!

Some links for Avatar research and planning your interview (you can find more on your own)
http://www.rottentomatoes.com/dor/objects/800318/avatar/videos/avatar_cast_interviews_20091219.html
http://movies.sky.com/avatar-interviews-sigourney-weaver

http://www.telegraph.co.uk/culture/film/6720156/James-Cameron-interview-for-Avatar.html

HOMEWORK: Avatar Trailer (Due Thursday 4th Feb)

DENOTATION = SAY WHAT YOU SEE (AND HEAR)
CONNOTATION = SAY WHAT IT MEANS

Today you successfully used your media skills to begin analysing the Avatar trailer. Some of you didn't get all the notes down so I have put all the denotation into a table for you, I have not put connotation notes.

You can download the table from slideshare (you'll have to sign up to do this) and fill in the connotations, you will need to convert the file from a PDF to a Word document so that you can type straight into the table, use this website to do that http://www.pdftoword.com/ if you can't download email me and I will send it to you.

Continue to denotate and connotate the Avatar trailer. Do this using sets of shots:

• Shots 1-8
• Shots 9-12
• Shots 13-21
• Shots 22-26
• Shots 27-36
• Shots 38-49
• Shots 50-60
• Shots 61-77
• Shots 78-88
• Shots 89-108
• Shots 109-137
• Shots 138-146
  

Textual Analysis Avatar Trailer

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Film Posters and the Science Fiction Genre

Lessons 3 & 4

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Transformers: Poster & Trailer comparision table

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Film Posters

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Homework due: Monday 25th January

In class you compared The Transformers trailer to it's poster by answering questions and filling in a table. Use this same table format to compare the trailer you analysed for homework last week to the poster for the same film.

Homework: Due Thursday 21st January

You must use your knowledge gained from Thursdays lesson on the Science Fiction Genre and on trailers as tools of film promotion.

1. Finish answering the questions on the Transformers trailer


2. Analyse a science fiction trailer from the options below and using my example as a guide and the trailers question sheet to help. Your analysis must be a minimum of 700 words, and include relevant media language (e.g. diegetic and non-diegetic). You must try to use camera language and you have to explain how the science fiction genre is communicated to you (how does it put across genre conventions, ideology, representations, narrative themes? look on your A3 sheet) and how the trailer attracts the interest of the audience.
3. Click here for help with media language http://10d1wellingmedia10.blogspot.com/search/label/audio%20visual%20language

Transformers Trailer Analysis

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Trailer Analysis options