HOMEWORK: Due Wednesday 22nd September

Complete analysis of your chosen advertising campaign, remember this includes the print adverts (all of them) and the TV adverts. Use the links below that apply to the campaign you chose

Researching existing products example

View more documents from Belinda Raji.

Cadbury’s Dairy Milk
Eyebrows http://www.tellyads.com/show_movie.php?filename=TA8253
Gorilla http://www.tellyads.com/show_movie.php?filename=TA4594
Trucks http://www.tellyads.com/show_movie.php?filename=TA6330
Chocolate Charmer http://www.campaignlive.co.uk/news/995690/Chocolate-charmer-stars-latest-Cadbury-Dairy-Milk-ad---watch/
MORE INFO:

• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyDairyMilk2.aspx
• http://www.talkingretail.com/products/product-news/cadbury-dairy-milk-launches-gorilla-tv-ad-campaign/
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=2864&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Cadbury_Dairy_Milk_'Gorilla'_______
• http://www.cadbury.co.uk/ourproducts/today/Pages/bars.aspx
• http://awards.hyperdev.co.uk/cadburys-eyebrows-online/
• http://www.guardian.co.uk/media/2009/jan/23/cadburys-ad-eyebrow

Cadbury’s Crème Egg – Here Today Goo Tomorrow
Blender http://www.tellyads.com/show_movie.php?filename=TA8565
Champagne http://www.tellyads.com/show_movie.php?filename=TA8235
Goo-ology http://www.tellyads.com/show_movie.php?filename=TA8164
Sliced http://www.tellyads.com/show_movie.php?filename=TA8288
Tape Measure http://www.tellyads.com/show_movie.php?filename=TA6290
MORE INFO:

• http://www.creamglobal.com/search/17798/16472/here-today,-goo-tomorrow/
• Main Site http://www.cremeegg.co.uk/  
• http://www.utalkmarketing.com/Pages/CreativeShowcase.aspx?ArticleID=3942&Filter=0&Keywords=&Order=LATEST&Page=1&Title=Creme_Egg_%E2%80%98Here_Today,_Goo_Tomorrow%E2%80%99
• http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18233
• http://www.fdin.org.uk/2010/01/new-tv-ad-for-cadbury-creme-egg/
• http://www.culture-buzz.com/blog/Cadbury-s-Goo-the-Egg-Campaign-2059.html
• http://www.innovation.cadbury.com/allaboutus/ourbrands/featurebrands/Pages/CadburyCremeEgg2.aspx?TabIndex=0

Coca Cola – Happiness Factory/Open Happiness
Happiness Factory 3 - http://www.adgabber.com/video/happiness-factory-3-for
Open Happiness - http://www.youtube.com/watch?v=J2Cz5dZOtAc
Open Happiness http://www.youtube.com/watch?v=3hj0JMCHZpI
Organ Player http://www.youtube.com/watch?v=CUe1TIi8qRk&feature=player_embedded
MORE INFO:

• http://www.thecoca-colacompany.com/presscenter/presskit_open_happiness_press_release.html
• http://www.icmrindia.org/casestudies/catalogue/marketing/MKTG228.htm
• http://www.marketingweek.co.uk/coca-cola-brings-back-open-happiness-push/3009704.article
• http://www.foodbev.com/news/coca-cola-open-happiness-summer-campaign
• http://theinspirationroom.com/daily/2009/coca-cola-open-happiness/
• http://www.motherlondon.com/

Diet Coke
Delivery Man http://www.tellyads.com/show_movie.php?filename=TA10822
Lighten Up http://www.tellyads.com/show_movie.php?filename=TA11059
Love it Light http://www.tellyads.com/show_movie.php?filename=TA10685
MORE INFO:

• http://www.guardian.co.uk/media/2010/mar/11/diet-coke-duffy-puppets
• http://www.marketingmagazine.co.uk/news/989680/Diet-Coke-unveils-fashion-themed-TV-spot/
• http://presscentre.coca-cola.co.uk/viewnews/em_diet_coke_em_launches_pan_european_facebook_hub
• http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16847

Kit Kat – Senses
Wedding Dress http://www.tellyads.com/show_movie.php?filename=TA8865
Girls Aloud http://www.tellyads.com/show_movie.php?filename=TA6372
MORE INFO:

• http://www.guardian.co.uk/media/2008/apr/07/advertising
• http://www.brandrepublic.com/news/789289/Girls-Aloud-sign-low-calorie-Kit-Kat-ads/
• http://www.youtube.com/user/worklikeamachine
• http://www.nestle.co.uk/PressOffice/PressReleases/2008/APerfectPromotionfromKITKAT.htm

Maynard Wine Gums – Maynard says chew
Lift http://www.youtube.com/watch?v=1tooO4sVLZI
Glide http://www.youtube.com/watch?v=P5pBm2UBTF8&feature=related
MORE INFO:

• http://www.maynardsayschew.com/
• http://scaryideas.com/content/18931/
• http://www.talkingretail.com/products/product-news/maynards-campaign-stars-chew-obsessed-moose/

Marmite
Love Party http://www.tellyads.com/show_movie.php?filename=TA10710
Love Party Turns to hate http://www.tellyads.com/show_movie.php?filename=TA1849
Hate Party http://www.youtube.com/watch?v=Ay8D39ojQsg
MORE INFO:

• http://theinspirationroom.com/daily/2010/marmite-spoof-products/
• http://www.guardian.co.uk/media/2010/mar/29/marmites-ads-parallel-election
• http://www.ihatemarmite.com/
• http://www.unilever.co.uk/brands/foodbrands/marmite.aspx

Shreddies
Charles http://www.tellyads.com/show_movie.php?filename=TA6469
Knitted by Nanas http://www.tellyads.com/show_movie.php?filename=TA3698
Ding Dong http://www.tellyads.com/show_movie.php?filename=TA10282
MORE INFO:

• http://www.knittedbynanas.com/
• http://www.mahalo.com/shreddies